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The PMG Blog
For those involved with the online education community, the highly anticipated annual eduWeb Conference 2010 did not disappoint. Bringing a wealth of knowledge and resources from experienced professionals in the education field, the conference was held at the Doubletree hotel in the Magnificent Mile district of Chicago, a city that boasts of dozens of higher education establishments.
On the forefront of discussion for many marketers was how to reach their audience in the online space and how to do it with shrinking budgets? Session after session seemed laden with these questions, and all the while these same marketers have the task of trying to be savvy with today’s technologically-sophisticated students. Social media is ingrained in the today’s student lifestyle. The fact of the matter is if you don’t exist in online, then you don’t exist. A speaker at one session revealed data that showed nearly three fourths of high school seniors expect college and universities to participate in social media.
LeadsCon, without question, is the must attend event for all players in the Lead Generation Industry. Whether you are a buyer, seller, or service provider, LeadsCon offers excellent content and networking opportunities for all. If you missed the LeadsCon East event, you must make it a point to attend the larger LeadsCon event in Las Vegas.
This year’s NYC event had an excellent selection of content, and they specifically blocked off 2 hours of private sessions for lead buyers. These sessions covered “10 Biggest Legal Pitfalls” that buyers need to avoid, lead buying tips and why speed to contact is so important. I spoke with a few buyers from a number of different verticals, and they all said it is worth attending and that they will be taking information learned during these sessions back to their own companies.
I recently wrote an article about how lead management is a major component of many industries—including enrollment marketing. A study released by Leads360 showed that converting a lead is 57 percent lead quality and 43 percent an efficient sales process. This bears mentioning because it shows that conversion is not based just on lead quality; it is a combination of lead management and quality.
The following are the 2 most prevalent issues with edu lead management.
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The social media scene is abuzz regarding the success Wieden + Kennedy is having as a result of a remarkable viral campaign for the Old Spice brand. Earlier this year, W + K launched a clever campaign spotlighting Isaiah Mustafa as “The Man Your Man Could Smell Like.”
GearyPMG is exited to be a part of the following conferences. If you’re going to be attending, let us know!
Edu Web
Exhibitor + Sponsor
July 26-28, 2010
Chicago, IL
http://www.eduwebconference.com/
Leads Con East
July 26-27, 2010
New York City, NY