I attended the Social Media session on Thursday afternoon, at the Career College Association (CCA) conference, and I must say they spoke really well to one point: Social Media is an essential part of your Brand Awareness.
Social Media is key to any brand that has a web presence. At CCA they hit on only one of the many important reasons you should use social media; that being brand-awareness. Their main point was that schools have to start paying attention to what is being said and posted on these social portals. (If you are not sure which portals are social media take a look at Facebook, Twitter, and Youtube, to name a few.) Now this is a great point because you don’t necessarily want inappropriate things coming up in the search engine when people search for your school, but there is so much more to it.
Imagine being able to not only manage your reputation online, but also get a better understanding of the demographic that enrolls in your school. Imagine being able to really interact with the students on their level. Social Media is the doorway to becoming more enlightened about current and potential students and the topics that matter most to them.
Here are some of the other key opportunities that exist in social media:
1. Quickly and easily connect to your audience of students
2. The ability to gain knowledge on any market
3. Reach a market by simply engaging with them online
4. Gain insight into problem areas that may exist
Remember that once you understand how to use social media, you’ll understand what your students are looking for, and where to find them. For many, the web isn’t “A” place to search for info; it’s the “ONLY” place.
If you have any questions, feel free to reach out to us and we’ll be more then happy to help you along.