Affiliates Sinking from Google Mayday Update?

There was a recent post on Search Engine Land that i found interesting and thought I would share. It focuses on how Google’s Mayday Update has possibly hurt affiliates that were banking on long-tail traffic.

The main issue with this right now is how affiliates that run affiliate data feeds are seeing a negative impact in the SERP’s (Search Ending Results Page).

My thoughts:

  1. If you have quality content and specifically targeted the long tail, you should be fine.
  2. Those that were doing it casually are going to have to step up their game and become legitimate with the content they are using.
  3. This can only improve the quality of results.

Key Points:

  1. Building 100’s to 1000’s of pages to target keywords may not work.
  2. external links will hold more weight.
  3. Focus on internal link structure.
  4. Change up your datafeed.

Overall the end result: Create quality content and Google will reward you.

Read the Article Here

Michael Bowen is the Performance Analyst at Geary +PMG.