Nielsen recently released some startling numbers on how people spend their time online. Did you know that 22% of total U.S. internet time is spent on Social Media sites and portals? That’s a dramatic 15% increase from last year.
The meteoric rise isn’t likely to abate any time soon, as more and more waves of people get connected to social media outlets. What that means is that if you haven’t already, it’s time to start using social media correctly. They keyword in the sentence is “correctly”! STOP USING SOCIAL MEDIA FOR SELF PROMOTION ONLY! I recently had to stop following some companies on twitter and facebook, solely for the fact that they only talked about themselves. It’s the biggest social media faux pas a company can commit when trying to reach prospects and peers. When all I get are blog posts and press releases, I say “BUH-Bye”, and I’m sure many other members do as well.
It’s important to keep in mind that in social media, people don’t care about what you have to say about yourself. People care about what you have to say about what they need. They want to see how you interact. Social media is a cost effective way for you to reach customers, voice your thoughts on key issues, and develop your brand.
So where do you begin your social media makeover?
Start with looking at your ideal audience and demographic. What are they talking about? What issues do they have? These are the topics you need to converse about on your social media sites. Define and Segment. I’m sure you will see that in most cases there are groups of people that use your service or product.
Now that you know who your prospects are and where they spend their time, you need to build a plan and set goals for your social efforts. As you do this you’ll see where the opportunity lies for you to start connecting with prospects.
Michael Bowen is the Performance Analyst at Geary +PMG