The Value of Conversion Rate Optimization (Free Whitepaper)

Optimization is critical to your website’s continued success

By how much? An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion rates between 50 and 200 percent, and there are occasions when resultant increases are higher (King). GearyPMG has your quick tips and a whitepaper to help optimize your site and dramatically increase your conversion rates.

Why it matters to your business

Generating more qualified leads from website traffic makes good business sense
Continuous testing reduces bounce rates
A solid CRO strategy results in increased sales, revenue, leads, page views and engagement

Three targets for CRO

There are three types of web properties to work with during a CRO process: landing pages, microsites and conversion paths.


During the testing process, landing pages, microsites and conversion paths will be classified as one of the following states:  control, challenger or champion.

Control: The page with the original design and baseline data
Challenger: The new design that you are putting up against the control
Champion: The design that performs best during testing

Look beyond the obvious

Every website is unique, so CRO requires a clear picture of a site’s goal, an integrated strategy, cross-functional input and analysis throughout the optimization process. Conversion rate optimization is not:

Minor tweaks in text size or color
Blind implementation of best practices
Relying on guess and check temethodology

For more information Click here to download a complimentary copy of the whitepaper.

Michael Bowen is the Performance Analyst at Geary +PMG.