Dedicated. Passionate. Digital and Industry Expertise. These are just a few words to describe the team at GearyPMG.

 

WHAT'S OUR STORY?

Oh how sweet your leads can be. GearyPMG provides those sweet leads for clients at a significant scale – and we’ve been doing it since 1999. But you don’t want to hear about our sophisticated algorithms, our digital marketing expertise or our continued strategic evolution to ensure we provide the most qualified leads to our clients.You want to know that we nurture our leads until they are ready to convert, that we work with a massive network of publishing partners, and have a sophisticated qualification center to support nurturing our leads. All the while, 100% compliant in the industries we support.

At GearyPMG, we continue to grow and evolve strategically to ensure that we meet and exceed client expectations of their performance marketing.

This means that you can sit back and enjoy all the sweet leads you need. Rest assured, we have it covered.

In 2012, GearyPMG, part of the Geary Group merged with LSF to create the Geary LSF Group, one of the largest independent digital agencies in the world. Now we are able to offer our clients a comprehensive set of services all under one roof. These services range from Strategy to Development, Media Planning to Placement, SEO to Link Building, Analytics, Local, Mobile & Social as a Digital AOR or on a Performance basis.

WHAT WE BELIEVE

At GearyPMG we’re caring for your next customer’s experience. We believe in delivering the most qualified leads to our clients while providing the best experience for your prospects.

We provide options for people online as they’re researching and purchasing products and services with longer purchasing cycles. As those people indicate their interest, we work with them, nurturing them until they’re ready. Only then do we send them to you. You tell us who you’re looking for - we’re already getting them ready for you.

WHO WE WORK WITH

Since 1999, we’ve partnered with clients of all sizes across several industries, including education and mortgage. A few are displayed below; enjoy the snapshot of our client list.

 

+ | Management Team

John McKusick

Co-Founder, Board Member, Managing Director

With over 250 employees world wide Geary is one of the largest independent digital marketing agencies in the world. An industry veteran, John built Geary's creative, technology, and search marketing departments; he currently heads up the Performance Marketing Group.

Accruing over twenty creative awards, Technology Executive of the Year, and seventeen years of web development and digital marketing experience, John is an interactive expert and pioneer. His love for the digital medium stems from a passion for improved business results by enhancing people's experiences in digital mediums.
McKusick has lead digital and mobile focused projects for clients such as General Mills, Verizon, University of Phoenix, Harrah's Entertainment, Toshiba, Kyocera, among others. Earning degrees from both Point Loma University and the Advertising Arts College in San Diego, he has served as a board member of the American Institute of Graphic Arts (AIGA) and American Advertising Federation (AAF).

In his spare time John enjoys diving with sharks, tow-in surfing and designing.

Michael Bowen

Director of Performance Optimization

With more than 10 years industry experience, Michael has blended the best practices of creative design, marketing and analytics to build web properties that convert at the highest possible rate and attribution models that lead to stronger performance at scale

His impressive digital marketing experience includes search engine optimization, search engine marketing, social media, web analytics, attribution modeling and digital design. Michael has worked with clients across many industries, including: sports, automotive, real estate, mortgage, financial and education.

When he isn’t designing or crunching numbers, he enjoys one of San Diego’s tastiest products - craft beer. He enjoys it so much that he created Beer-Con, a Beer Conference designed for Craft Beer Lovers, by Craft Beer Lovers.

Rochelle Fine

Media Supervisor

Media Supervisor with more than 10 years experience in working at digital media agencies, Fine's industry expertise includes: education, automotive, retail, restaurant and more.

Rochelle has worked at some of the top agencies in the country, including Saatchi& Saatchi LA where she was responsible for creating strategic and efficient media plans, monitoring campaign performance, and exploring new online media opportunities.

Rochelle holds a degree in Communications. An avid volunteer, her efforts range from working with the San Diego Food Bank to the San Diego Ad Club.

In her free time, Rochelle can be found practicing yoga, improving her boxing skills, spending time with family, and enjoying various outdoor activities that San Diego has to offer.

Jimmy Kennedy

Director of Lead Generation

Prior to joining the team at PMG, he served as the Senior Marketing Manager for South University, part of the Education Management Corporation system of schools. With more than 12 years experience in marketing education and at media agencies working with clients across retail, government, financial services and sports industries, he developed and executed media strategies for a broad range of high profile clients while working at two separate media agencies.

Kennedy holds a degree in Communications Studies.

A native of North Carolina, Jimmy is enjoying the weather in San Diego after moving here by way of Pittsburgh. When he’s not at work, Jimmy can be found planning his next trip, cheering on his favorite sports teams and listening to a wide variety of music.

Melissa Lopez

Director of Client Services

With over 15 years experience in educational, automotive, real estate and legal services marketing, Melissa Lopez is a leading figure in the San Diego advertising industry.

Prior to joining PMG, Melissa served as Director of Business Development at EDU Interactive and as Vice President of Client Services at Castle Advertising. Her experience ranges from successful partnerships with brick and mortar and online colleges and universities, financial institutions, automotive and retail.

Aside from mastering all things marketing, Melissa serves as the Co-President for the San Diego Ad Club (San Diego AAF Chapter).

Melissa holds degrees in Communications and English. Supermom of two, she can play the banjo like nobody’s business.

 

Kendra Losee

Account Director

With more than 15 years experience, Losee has worked with companies across a wide range of industries, including: education, travel, financial services, environmental engineering, high-tech, automotive and retail.

Most recently Kendra was the Associate Vice Chancellor of Marketing at the National Unviersity System. There she had a key role in several large initiatives including growing the online marketing and social media efforts, developing increasingly sophisticated marketing campaigns, and managing the CRM and multichannel analytics software implementations for marketing.  Prior to her position at NUS, Kendra held several positions relating to marketing and strategy for Internet and CRM companies and their clients.

Kendra holds a bachelor’s degree in communications and an Executive MBA. A true marketing geek, Kendra was named the American Marketing Association Higher Ed Individual Marketer of the Year in 2011.

When she isn’t working, tweeting or blogging, she can typically be found somewhere off the coast of Southern California in an outrigger canoe.

Dan Rooney

Director of Call Services

Prior to joining PMG, Dan served as the President of Ed Loan Funding where he launched a B2C start up that grew to over 30 employees, generating over $1 Billion in total student loan volume.

With more than 12 years of call center leadership, direct marketing and lead generation experience in the educational, mortgage, student loan, and merchant services industries, he also worked as the Director of Sales at Goal Financial, where helped build and manage the lead generation and sales efforts for a 250+ seat call center.

Dan holds a bachelor’s degree in Studio Art and a Masters in Business Administration.

As the father of three young kids, Dan "has no life" outside of work.

Taylor Shackleford

Manager of Direct Partnerships

Prior to joining PMG, Taylor served as Senior Manager of National Accounts at QuinStreet and Senior Manager of Business Development at Tree.com. With over 10 years experience in financial services, he is a resourceful marketing, strategy and business development professional with a knack for collaborating and building long term relationships within the digital marketing space.
 
Taylor holds a degree in communications and advertising. Full-time father of two boys what free time he has is spent on a bike in the woods.