Archive for the ‘Affiliate Marketing’ Category
The month of February is about love. At GearyPMG, we love branded lead generation. There is a misperception that when companies embark on a lead generation campaign they relinquish control of their brand to affiliates and partners, but this is categorically untrue. The best lead generation campaigns stem from a strong brand which resonates within […]
Once again how important are details? Or better stated, how important is it to pay attention to details? When trying to optimize digital marketing campaigns, I like to look at the whole funnel. Two points of interest are where traffic comes from and where it converts; it’s not just the lead for that matters when […]
Affiliate marketing can be daunting for education marketers. There are various levels of strategy across career college marketing. World-class education marketers have robust affiliate marketing programs that guarantee lead quality, accountability and integration with affiliate partners. They qualify leads, vet duplications and set priorities based on conversion forecasting models.
There was a recent post on Search Engine Land that i found interesting and thought I would share. It focuses on how Google’s Mayday Update has possibly hurt affiliates that were banking on long-tail traffic. The main issue with this right now is how affiliates that run affiliate data feeds are seeing a negative impact in […]