The Archives

One of the world’s largest and successful sales software and lead management companies had the opportunity to share their “new school approach” for successful student enrollment at CCA 2010 last week in Las Vegas.

Currently there are many factors positively affecting student enrollments due to the landscape and evolution in higher education.

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Over the last 10 years the career college space has grown exponentially; helped by the internet and online marketing. What many schools tend to overlook are the opportunities in front of them. It’s easy to focus on lead generation from an online perspective, but there are many schools that benefit from their increased involvement in their communities.

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I attended the Social Media session on Thursday afternoon, at the Career College Association (CCA) conference, and I must say they spoke really well to one point: Social Media is an essential part of your Brand Awareness.

Social Media is key to any brand that has a web presence. At CCA they hit on only one of the many important reasons you should use social media; that being brand-awareness. Their main point was that schools have to start paying attention to what is being said and posted on these social portals. (If you are not sure which portals are social media take a look at Facebook, Twitter, and Youtube, to name a few.) Now this is a great point because you don’t necessarily want inappropriate things coming up in the search engine when people search for your school, but there is so much more to it.

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Career College Association Convention & Expo
June 9-11, 2010 – The Palazzo- Las Vegas, NV

Here at GearyPMG, we consider this event to be the most
important event in the educational industry. It is only
three days long, so in the past we have found that many have challenges with making the most out of it. So we thought we would share with you our preparation sheet that we have passed on to our clients.

Hot Topics we expect many to discuss: Read More