For those involved with the online education community, the highly anticipated annual eduWeb Conference 2010 did not disappoint. Bringing a wealth of knowledge and resources from experienced professionals in the education field, the conference was held at the Doubletree hotel in the Magnificent Mile district of Chicago, a city that boasts of dozens of higher education establishments.
On the forefront of discussion for many marketers was how to reach their audience in the online space and how to do it with shrinking budgets? Session after session seemed laden with these questions, and all the while these same marketers have the task of trying to be savvy with today’s technologically-sophisticated students. Social media is ingrained in the today’s student lifestyle. The fact of the matter is if you don’t exist in online, then you don’t exist. A speaker at one session revealed data that showed nearly three fourths of high school seniors expect college and universities to participate in social media.