Archive for the ‘design’ Category

The Value of Conversion Rate Optimization (Free Whitepaper)

Optimization is critical to your website’s continued success By how much? An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion rates between 50 and 200 percent, and there are occasions when resultant increases are higher (King). GearyPMG has your […]

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over 3 years ago

Landing a great landing page: some simple ways to get the most bang for your buck

Landing Page Optimization is always a tricky task for education marketers. Our landing page optimization expert, Mike Bowen passed along these tips. 1. Value Propositions – These are the key to winning over users. The best value propositions will appeal to prospective students’ emotional and logical sides. Answer questions like “What do I need?” or  […]

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over 4 years ago

College Websites for Dummies

You remember those “For Dummies” yellow books that decipher complicated instructions like how to get a home mortgage, master Microsoft Excel or file your own taxes? We think there should be a guide for how universities can design their websites. It would cover how to build a useful website with a focus on successful home pages. […]

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over 4 years ago