Archive for the ‘Education’ Category
Whether or not you have been hiding under the proverbial lead generation rock you have redoubtably heard the buzz around lead scoring. If your a direct response veteran you know how important lead scoring is to the success of performance based campaigns. Over the last 2-3 years lead scoring in the lead gen space has […]
Stop wasting your money and resources! Like any advertising/marketing professional, I keep an eye on what goes on in different verticals. What aggravates me the most is seeing people doing their advertising WRONG. We’re not talking about just WRONG, but about as WRONG as it can be.
Just when it seemed like the summer days would never end; it’s suddenly the holidays again. Everywhere one turns there are Thanksgiving hams and turkeys propped up in market windows, Christmas lights and Menorah’s adorning neighborhood homes, and limitless displays of toy commercials and jewelry ads. All of the festivities will be punctuated with the beginning […]
Prospective students are constantly adopting new technology and adding new modes of communication to their repertoire. Education marketers need to go where their prospective students go. Here is our list of new trends or user behavior that is here to stay. Third party sites/ aggregators aren’t going anywhere. If you are not on these sites, […]
Google Instant promises to be faster, smarter and more intuitive. It’s said to be “Search at the Speed of Thought”. That’s great for the user. In this day and age we all want access to more information, faster. But what does this mean for the SEM Education world?
Many online schools and universities have been paperless from the beginning, yet it’s no secret that brick and mortar college and universities plow through mountains of paper. With the disaster in the Gulf of Mexico, global warming and other signs of environmental damage, green initiatives have taken center stage for many schools. Moving beyond recycle […]
Enrollment in for-profit colleges has grown from about 365,000 students to almost 1.8 million in the last several years. In 2009, students at these colleges received more than $4 billion in Pell Grants and more than $20 billion in federal loans provided by the Department of Education. Earlier this month, the U.S. Government Accountability Office […]
What does it mean to be “educated?” We sometimes talk of “book smarts” vs. “street smarts,” “theory” vs. “skills,” or “liberal” vs. “vocational” education. Does either hold more ultimate educational value? Assuming the goal of getting educated is to improve your standard of living, will either help a person earn a better living than the […]