GearyPMG just released a whitepaper about proper lead generation and management strategies. The whitepaper investigates:
- How marketers are mismanaging their lead generation campaigns
- Criteria for evaluating a lead management technology solution
- Strategies and tactics to increase the efficiency of lead management programs
The following in an excerpt from a newly released whitepaper from GearyPMG. To download the whitepaper in its entirety, click the download link at the bottom of this post.
Lead generation is a common marketing goal. Most strategies and a majority of marketing programs are created with the goal of producing leads. While this goal keeps marketing and sales departments progressing forward, lead generation is only the means to the end goal of driving revenue. If leads do not convert into business, are they serving their intended purpose? This whitepaper will investigate how marketers might be losing leads through fragmented management tactics and present tips and tricks about how marketing departments can manage earned leads efficiently—so not one lead is wasted.
Lead generation is a sizeable marketing investment with $1.7 billion projected to be spent on lead generation in 2011. Digital lead management is still transitioning into the digital space as 65 percent of marketers note that they are increasing spending on lead generation-based website design and 47 percent are investing in online data quality and management (CSO Insights). While efforts and budgets are being allocated to digital lead generation, most marketers note it as one of their top three challenges—behind lack of budget and lack of time for efficient program execution (MarketingProfs). This means that generating leads is a top marketing priority that will get resource support, but there is still a gap between generating leads and generating business.
Download here–
The GearyPMG team was fortunate enough to be part of a lucky few, thousand that is, who were able to hear former President Bill Clinton speak at the Career College Association’s Annual Convention in Las Vegas.