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TARGUSinfo Lead Scoring Summit: Recap

Saturday, May 21st, 2011

Whether or not you have been hiding under the proverbial lead generation rock you have redoubtably heard the buzz around lead scoring. If your a direct response veteran you know how important lead scoring is to the success of performance based campaigns. Over the last 2-3 years lead scoring in the lead gen space has become the number one buzz phrase used at every conference and networking event and for good reason. Lead scoring adds uber insight into your lead generation campaigns and can drive serious levels of optimization and customization. In the minds of lead buyers across the world the questions still persists: “Is lead scoring right for my company?”

At this point you’re expecting me to give you the magical answer, yes! However, instead I am going to be completely, 100% honest with you – I have no idea. I think we can all understand that each buyer needs to closely evaluate how lead scoring could benefit their operations to be able to answer that question appropriately. The first step for buyers is to determine what questions are they looking to have answered by lead scoring. Answering this question will get you on the right path to deciding whether or not lead scoring is right for your company.

Posted in Conferences, Education, Enrollment Marketing, Higher Education, Lead Management | No Comments »

The Art of Articulation Agreements with Community Colleges

Monday, November 15th, 2010

When President Obama convened for the first ever White House Summit on Community Colleges, he lauded the schools as the “unsung heroes” of our nation’s education system.

The president has set the goal that by 2020 American will once again lead the world in producing college graduates. He said that community colleges play an important part of that goal, hoping to produce an additional 5 million degrees and certificates in the next 10 years. Read More

Posted in Enrollment Marketing, Higher Education | 1 Comment »

The Value of Conversion Rate Optimization (Free Whitepaper)

Thursday, October 28th, 2010

Optimization is critical to your website’s continued success

By how much? An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion rates between 50 and 200 percent, and there are occasions when resultant increases are higher (King). GearyPMG has your quick tips and a whitepaper to help optimize your site and dramatically increase your conversion rates. Read More

Posted in Best Practices, Conversion, design, Higher Education, SEM, Whitepaper | 2 Comments »

GearyPMG’s Michael Ferree to Speak at the TARGUSinfo Interactive Insights Summit

Tuesday, October 5th, 2010

GearyPMG, a national leader and innovator in performance-based marketing services, is pleased to announce that Account Director Michael Ferree will be a guest speaker at the TARGUSinfo 2010 Interactive Insights Summit.

Session Details:

	Title: Narrow a Sales Funnel with Effective Lead Quality Management
	Date: Wednesday, October 13, 2010
	Time: 10:00-10:45 a.m. PST
	Location: Wynn Hotel, Las Vegas, NV
	Additional panelists: Malcolm McLeod of Inquiry Management Solutions and Christine Shelly of Grantham University

“I am excited to moderate this panel on behalf of GearyPMG, as it’s an area that we are extremely passionate about,” said Ferree of his panel participation. “We are committed to providing our clients with the highest quality customers that address their long term marketing goals like retention. I am excited to speak alongside our peers about approaching lead generation in an ethical, accurate and strategic way.”

In addition to Ferree’s panel, the TARGUSinfo Interactive Insights Summit will focus on how third-party online targeting data can help marketers justify increasing their advertising investments.

Posted in Conferences, Higher Education, Lead Management | No Comments »

Behavior trends EDU marketers should pay attention to

Thursday, September 23rd, 2010

Prospective students are constantly adopting new technology and adding new modes of communication to their repertoire. Education marketers need to go where their prospective students go. Here is our list of new trends or user behavior that is here to stay.

Third party sites/ aggregators aren’t going anywhere. If you are not on these sites, you are losing some prospective students. Dive into the process and set up quality assurance steps like lead scoring and brand standards to ensure that you are getting the most from your investment.
Microblogging sites are a credible source of school reviews and information. If you are ignoring trends because they seem irrelevant to you, you’re also ignoring viable market segments and how they communicate. Take a strategic approach to social media marketing with multiple touch points that target specific demographics; for example a particular group could be extremely active on Facebook while another might have moved on.
Post secondary students are mobile marketing savvy. SMS can be a powerful tool if used correctly. Many marketers are already incorporating it into their follow up process. Keep in mind that prospective students might have to pay for this service, so be careful how and when you employ this tactic.

Facebook is a source prospective students use to gauge the personality of a school. If students are using social media as an education tool, you should become part of the conversation and monitor buzz about your brand. Let the conversation happen naturally and inform where appropriate. Remember a referral from a friend-even a digital one- can carry more weight than a canned marketing message.
Students use generic queries to start their pre-enrollment research. Since the largest amounts of searchers don’t search using your school brand/ name, you need to focus search efforts on identifying profitable long tail keywords. From both a SEO and paid search aspect, your terms should be in the language of your prospects and should direct them to customized landing pages that relate to their query.
New devices like iPads can be utilized to engage students outside of traditional classroom settings. Using new devices proves that your school is cutting edge and adapts to progressive students who are on the move. Applications could involve taking an interactive virtual tour or flipping through a virtual course guide that leads to a form.

Posted in Best Practices, Education, Enrollment Marketing, Higher Education | 3 Comments »