Archive for the ‘Lead Management’ Category
Lead Generation Transparency Between Buyer and Seller
There was a commercial for the Department of Health that aired a few years back. It depicted a woman in several situations where she could not stop talking to her friends, to a waiter, or to anyone who would listen; however, while in the doctor’s office for a check up, she was asked if she …
TARGUSinfo Lead Scoring Summit: Recap
Whether or not you have been hiding under the proverbial lead generation rock you have redoubtably heard the buzz around lead scoring. If your a direct response veteran you know how important lead scoring is to the success of performance based campaigns. Over the last 2-3 years lead scoring in the lead gen space has …
I Love Branded Lead Generation
The month of February is about love. At GearyPMG, we love branded lead generation. There is a misperception that when companies embark on a lead generation campaign they relinquish control of their brand to affiliates and partners, but this is categorically untrue. The best lead generation campaigns stem from a strong brand which resonates within …
GearyPMG’s Michael Ferree to Speak at the TARGUSinfo Interactive Insights Summit
GearyPMG, a national leader and innovator in performance-based marketing services, is pleased to announce that Account Director Michael Ferree will be a guest speaker at the TARGUSinfo 2010 Interactive Insights Summit. Session Details: Title: Narrow a Sales Funnel with Effective Lead Quality Management Date: Wednesday, October 13, 2010 Time: 10:00-10:45 a.m. PST Location: Wynn Hotel, …
GearyPMG Whitepaper: Lead Generation and Lead Management Strategies
GearyPMG just released a whitepaper about proper lead generation and management strategies. The whitepaper investigates: How marketers are mismanaging their lead generation campaigns Criteria for evaluating a lead management technology solution Strategies and tactics to increase the efficiency of lead management programs The following in an excerpt from a newly released whitepaper from GearyPMG. To …
I recently wrote an article about how lead management is a major component of many industries—including enrollment marketing. A study released by Leads360 showed that converting a lead is 57 percent lead quality and 43 percent an efficient sales process. This bears mentioning because it shows that conversion is not based just on lead quality; …
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