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Dislike Button: What this Could Mean for Brands on Facebook

Thursday, November 3rd, 2011

Facebook Dislike Button

Recently, Mashable posted an article in their Social Media section that posed an interesting question: Should the new Facebook gestures allow a dislike button?

Since the announcement at the F8 conference, developers have been enthralled with the new Open Graph system that will allow apps to model user activities based on actions and objects. Instead of simply “liking” an object or page, users will be able to share an action that they perform with an object, such as “watching” a “movie” or “cooking” a “recipe”.

This has raised some scrutiny, however, due to the possibility of creating negative actions such as “dislike” for pages and posts. As stated in the Mashable article, Facebook has blocked the option of adding a “dislike” button, but what about synonyms to this word?

Mashable presents an interesting point: Advertisers primarily fund Facebook, and if the option were there to “dislike” a brand or an update, this could cause some controversy.

Take the recent Chapstick social media nightmare for example, a brand receives negative feedback from a fan and deletes all comments associated with it, causing a social media uproar.

Now, imagine if anyone were able to share his or her negative opinion on Facebook by “disliking” a brand, object or person. Not only would this cause a lot of chaos, there would be a lot of unhappy advertisers on Facebook.

From a brand standpoint, what is your opinion? Do you think a Facebook “Dislike” button is a good idea?

SXSW 2011

Monday, March 7th, 2011

Trying to decide if we should head out to SXSW this year. What do you think? Should we “just did it” and be our “south by south best?”

John McKusick is the Co-Founder of Geary Group and GM at GearyPMG.

Even Apple can Fail Whale!

Thursday, December 23rd, 2010

Below are a couple of screen shots from the Apple site. It turns out that even Apple can break things from time to time. The issue below is with the newsfeed on the start up page with Safari. The problem worsens if you click on links to change the feed. See the pictures below, and just in case, we put a BIG circle around whats missing.

Now what happens if you change the view? You Get this:

Cleaning Out My Facebook Closet

Thursday, August 19th, 2010

At 32 years old, I finally joined Facebook. I felt like how my mother did when I introduced her shaking hands to the world of text messaging at 55—too old, confused and slightly irritated. That quickly gave way to manic excitement when Suzanne, a friend from high school who I hardly knew, “friended” me. I was shocked when the process worked in reverse. I was getting friend suggestions for people that I had long since lost touch with. Facebook’s recommendations were intuitive at best, Orwellian at worst. Suddenly, the world seemed small, in the best possible way.

I found myself in a race to acquire friends. I was hooked. People I knew through alumni networks, my brother’s ex-girlfriend, a kennel-owner and my hair colorist were suddenly my virtual friends. Before I knew it, I was in the triple digits. Many of my Facebook friends were people I hadn’t seen in decades or people who I had no intention of socializing with outside of Facebook. I’m sure many of my friends would have said the same of me.

Beyond friending everyone in sight, I discovered there was another element at play. I was reveling in the flow of information, status updates and photos of all my Facebook friends.  It reminded me of the voyeuristic feeling of walking through an open house.

The novelty eventually wore off, and I realized that I was sharing my life with almost perfect strangers. I also felt a twinge of guilt when I noticed I had slipped into using Facebook as a replacement for other modes of communication. I was commenting on relative’s photo albums, and suddenly I didn’t feel so bad when I couldn’t make family trips. After all, wasn’t I keeping in touch? It was also difficult to sift through the clutter of my virtual friends to see what my real-life friends and family were up to. “Kathy has rescued a new calf from Farmville….” Do I really care? After thinking about deactivating my account or chucking my laptop out the window, I realized something had to be done.

When my frustration reached a boiling point, I thought of sage advice my mother had given me. After catching a glimpse of my loaded down closet—complete with tag adorned items—she said that clothes I hadn’t worn in the last year should be tossed or donated.  This same theory could be applied to my stockpile of Facebook friends. Wouldn’t it be nice to have a pared down collection of friends, whom I actually wanted to keep in touch with?

First I cancelled my account, and took note of my friends. Then I pretended that every one of these friends lived in my neighborhood. If I had a giant barbeque, would I invite them? Would they invite me to theirs? After this litmus test, my friend list was pruned to down to 50. My feed was reserved for family members, actual friends and close colleagues. My virtual life was as tidy as my closet.

Sometimes less really is more.

Geary PMG Co-Founder John McKusick Talks Social Media Strategies with Fox Television

Tuesday, August 10th, 2010

Social Media on the Rise

Thursday, August 5th, 2010

Nielsen recently released some startling numbers on how people spend their time online. Did you know that 22% of total U.S. internet time is spent on Social Media sites and portals? That’s a dramatic 15% increase from last year.

The meteoric rise isn’t likely to abate any time soon, as more and more waves of  people get connected to social media outlets. What that means is that if you haven’t already, it’s time to start using social media correctly. They keyword in the sentence is “correctly”!  STOP USING SOCIAL MEDIA FOR SELF PROMOTION ONLY! I recently had to stop following some companies on twitter and facebook, solely for the fact that they only talked about themselves. It’s the biggest social media faux pas a company can commit when trying to reach prospects and peers. When all I get are blog posts and press releases, I say “BUH-Bye”, and I’m sure many other members do as well. Read More

Top 10 Social Media Don’ts

Tuesday, August 3rd, 2010

At GearyPMG, we help companies design social media campaigns every day. We put together a list of some of the mistakes we’ve seen, when we’ve stepped into help with clients’ social media efforts.

  1. Attempting to measure effectiveness in the same way as with traditional advertising–they are most definitely not “apples to apples”
  2. Failing to integrate Social Media into the overall marketing and advertising plan–What we often see when this occurs, is that the brand identity isn’t present on social media sites, as it would be in traditional media and advertising
  3. Not updating and monitoring any and all social media content
  4. Not utilizing the demographic information that is available from many Social Media sites to help lend insight into marketing efforts
  5. Not checking out competitor’s social media campaigns-you can learn a lot by seeing what your peers are or are not doing
  6. Not creating content of value–visitors get turned off by constant product pitches, so give them something they can use or work with
  7. Forgetting that Social Media is about socializing not selling–social media is a tool to get to know your client base
  8. Launching into promoting before becoming a part of the community
  9. Allowing anyone in their company to post–it’s important that all of your posters are people who understand your product enough to endorse in offline as well
  10. Not cross promoting your content (i.e. linking blog posts to Facebook Fan Pages)