Optimization is critical to your website’s continued success
By how much? An un-optimized website typically has a meager 3.1% conversion rate (verticals vary of course). When conversion rate optimization is executed correctly, it can increase conversion rates between 50 and 200 percent, and there are occasions when resultant increases are higher (King). GearyPMG has your quick tips and a whitepaper to help optimize your site and dramatically increase your conversion rates. Read More
GearyPMG just released a new whitepaper that explores the business value of conversion rate optimization and investigates ways to refine a conversion rate optimization strategy and implement proper testing methods. It will also examine the need for this process to be a cross-functional marketing initiative.
Other areas of focus include:
Click here to download a complimentary copy of the whitepaper.
GearyPMG just released a whitepaper about proper lead generation and management strategies. The whitepaper investigates:
The following in an excerpt from a newly released whitepaper from GearyPMG. To download the whitepaper in its entirety, click the download link at the bottom of this post.
Lead generation is a common marketing goal. Most strategies and a majority of marketing programs are created with the goal of producing leads. While this goal keeps marketing and sales departments progressing forward, lead generation is only the means to the end goal of driving revenue. If leads do not convert into business, are they serving their intended purpose? This whitepaper will investigate how marketers might be losing leads through fragmented management tactics and present tips and tricks about how marketing departments can manage earned leads efficiently—so not one lead is wasted.
Lead generation is a sizeable marketing investment with $1.7 billion projected to be spent on lead generation in 2011. Digital lead management is still transitioning into the digital space as 65 percent of marketers note that they are increasing spending on lead generation-based website design and 47 percent are investing in online data quality and management (CSO Insights). While efforts and budgets are being allocated to digital lead generation, most marketers note it as one of their top three challenges—behind lack of budget and lack of time for efficient program execution (MarketingProfs). This means that generating leads is a top marketing priority that will get resource support, but there is still a gap between generating leads and generating business.
Download here–