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GearyPMG offers an array of performance marketing solutions to help education marketers meet enrollment thresholds.
With our suite of services, we help for-profit schools drive tangible business results. Within 90 days of engaging with us, your organization will receive best practices to drive meaningful improvements to your enrollment results.
We offer all of this through performance based relationships.
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Affiliate Management Services
 GearyPMG flawlessly manages clients’ affiliate marketing programs to guarantee lead quality and accountability. We integrate your vast network of affiliate companies under a cohesive and integrated structure that is fully aligned with your business and marketing objectives. We qualify leads, vet duplications and set priorities based on conversion forecasting models.
Our experience and reputation helps us secure premiere placements and rates that extend your reach to facilitate growth.
Specific affiliate management services include:
- Analysis and optimization of affiliate leads based on your business and marketing objectives
- Expansion of lead sources by identifying new, qualified affiliates partners
- Development, implementation and monitoring of affiliate campaign rules and contracts
- Integration of affiliate lead data into reporting structure
- Lead verification and qualification
- Pricing leverage and buying power with affiliates for any sized for-profit school marketer
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Performance Marketing
 GearyPMG goes beyond third party affiliates.
We generate leads through innovative digital marketing strategies. By cultivating relationships directly with prospective students, we maintain control over campaigns and can scale initiatives to align with school’s needs. Maximizing tactics like display media or search engine optimization, GearyPMG affords education marketers the ability to target students efficiently and cost effectively. Because we interact directly with students, we can execute seasonal or niche campaigns that cater toward specific demographics or low demand programs. GearyPMG will connect your institution with its ideal prospective students.
We can boost your enrollment through the following performance marketing services:
- Paid search engine marketing (PPC)
- Search engine optimization (SEO)
- Social media services
- Display/ banner advertising
- Email marketing
- Mobile promotions
- Word-of-mouth/ viral marketing
- Demographically targeted campaigns
- Niche marketing and program promotion
- Single event campaigns
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Enrollment Support Services
 You need more than leads to meet enrollment goals.
GearyPMG has the technology and resources to optimize your entire enrollment funnel. We look beyond leads to call management, budget forecasting and long term strategies that will support your marketing department holistically. By holding ourselves accountable for more than just leads, Geary invests in your success and considers your brand and student engagements.
We know every touch point counts, so we provide enrollment support services including:
- Enrollment conversion strategies
- Lead prioritization services
- Enrollment team training
- Call center services for hot transfer and lead validation
- Budget forecast
- Integrated campaign reporting and analysis
- Promotional campaigns
- Long-term strategy road maps
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Remarketing + Retargeting
 Remember the potential student who inquired about your school two months ago? We certainly do.
GearyPMG helps you retarget prospective students, so you do not spend all of your time generating new interest. We keep track of these students, so you can take advantage of these opportunities. With GearyPMG, your campaigns will be efficient and successful because students will never be out of touch.
To help you reconnect with prospective students, we provide:
- Remarketing services
- Traffic retargeting
- View-through targeting
- Behavioral targeting
- Lead revitalization
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Creative + Branding
 Marketing in a competitive industry means your brand has to stand out. We use our creative knowledge to execute branded, effective initiatives that convert users into students.
GearyPMG has substantial experience helping for-profit schools develop unique market positions that translate into highly effective creative. As digital marketing experts, we support your enrollment needs by aligning our creative with your competitive differentiators. Whether it’s a microsite, banner advertisement or retargeting, we have the expertise to target potential students and meet campaign goals. Your branding stays consistent and your enrollment goals are met.
Appeal to your prospective students with GearyPMG’s innovative and effective creative.
- Development of market positioning and competitive differentiators
- Creation of branding and creative platform
- Brand guidelines and standards
- Website, microsite, banner and email creative development
- Conversion funnel optimization with multivariate testing
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Technology Services
 GearyPMG helps clients optimize technology foundations that support marketing success. With the proper technology solution, you will see scalable and successful programs completed on-time and cost effectively. Our proprietary systems mold to any client’s enrollment goals, and we seamlessly work with enterprise solutions to guarantee your needs are met.
Technology services:
- Technology strategy
- Application implementation
- Technology systems integration
- Scalable content management solutions
- Lead management solutions
- Lead prioritization and validation solutions
- Email marketing solutions
- Mobile communication systems
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