New York Knicks Landing Page Blunder

Just how important are details? VERY. Just ask the New York Knicks. In a lobbying effort, the Knicks have been running ads on Bing (and possibly other search engines) that advertise some of the hottest free agents in the NBA. The ad campaign linked visitors to a page where you could by season tickets. Great idea, right? The problem is we’re about to enter the 2010/2011 season and the page was advertising 2009/2010 season tickets. OOPS! Some speculate that the ads may have been running since as early as February. For the full article that was reported by ClickZ click here. Hopefully this goes down as a lesson learned by who ever does the marketing.

Now I can only imagine how much money was wasted. But I wonder if any one ever looked at the conversion rates and asked “Hmm, why aren’t we converting?” I wonder how many people build campaigns and forget about them?

Michael Bowen is the Performance Analyst at Geary +PMG.