Top 10 Social Media Don’ts

At GearyPMG, we help companies design social media campaigns every day. We put together a list of some of the mistakes we’ve seen, when we’ve stepped into help with clients’ social media efforts.

1. Attempting to measure effectiveness in the same way as with traditional advertising–they are most definitely not “apples to apples”
2. Failing to integrate Social Media into the overall marketing and advertising plan–What we often see when this occurs, is that the brand identity isn’t present on social media sites, as it would be in traditional media and advertising
3. Not updating and monitoring any and all social media content
4. Not utilizing the demographic information that is available from many Social Media sites to help lend insight into marketing efforts
5. Not checking out competitor’s social media campaigns-you can learn a lot by seeing what your peers are or are not doing
6. Not creating content of value–visitors get turned off by constant product pitches, so give them something they can use or work with
7. Forgetting that Social Media is about socializing not selling–social media is a tool to get to know your client base
8. Launching into promoting before becoming a part of the community
9. Allowing anyone in their company to post–it’s important that all of your posters are people who understand your product enough to endorse in offline as well
10. Not cross promoting your content (i.e. linking blog posts to Facebook Fan Pages)